Brand Identity.
Roles: Art Direction, Design, Packaging Design, Social Media
Pamprin is a menstrual pain medicine that is used for pain relief related to cramps. The current brand design looks outdated and I wanted to utilize a more neutral color palette, as opposed to their current stark pink and blue. My main goal was to use a color palette that was not the typical "feminine" colors. I wanted these colors to evoke a sense of calmness and relaxation, which is something you want to feel when on your period!
Old Logo
New Logo
