Brand Identity
Roles: Art Direction, Design, Packaging Design
Andrea’s Almond Cake is an up and coming bakery located in Palm Bay, Florida. After being a hairdresser for 15 years, Andrea has decided to pursue her love of baking. For this branding, I chose soft colors that reminded me of sweets. Since Andrea is Puerto Rican and is well known for her delicious Almond Cake, I wanted to incorporate almonds in the logo. Overall I wanted this logo and branding to feel clean, fresh, and inviting.
